Strategic orientation

Motto:
“The road ahead—
Shaping a connected, sustainable, and intelligent future of trucking and logistics.”

Intelligent logistics & fleet transformation

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The logistics and transportation sector is undergoing profound change. Digital technologies, new drive systems, and rising expectations for efficiency and sustainability are fundamentally changing the way fleets are managed, goods are transported, and supply chains operate. Under the theme of "Smart Logistics & Fleet Transformation," we bring these developments together—from data-driven fleet management and automation to electrification, smart infrastructure, and new business models. This focus area is relevant for fleet operators, logistics service providers, OEMs, suppliers, technology companies, charging infrastructure operators, and decision-makers along the entire supply chain. It shows how all players can navigate and benefit from a rapidly changing logistics landscape.

Autonomous & connected mobility

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Is software really eating the truck, and is data the new oil? The truck industry is undergoing profound change as new digital competitors enter traditional markets and strategic alliances reshape the industry. From AI-driven automation to vehicle-to-everything (V2X) communication, technology is redefining how trucks operate, connect, and create value. These innovations bring both opportunities and challenges, from optimizing supply chains to ensuring cybersecurity in a hyper-connected ecosystem. Join us as we explore the impact of these advances on buyers, OEMs, and suppliers, and discover how they must adapt to succeed in this era of rapid digital development.

Future drives & energy infrastructure

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The future of truck propulsion is green. Fuel cells, hydrogen combustion, and batteries are the pioneers of sustainable propulsion technologies and promise to revolutionize the industry. These advances are not only aimed at reducing emissions, but also at redefining the economics of freight transport. However, significant challenges must be overcome to achieve widespread adoption, from infrastructure development and energy storage limitations to cost efficiency. We will explore the scalability of these technologies, the barriers to widespread adoption, and the collaborative efforts required to overcome these barriers. Discover how these solutions could reshape logistics, manufacturing, and supply chains as we envision a cleaner and more efficient future for transportation.

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