Strategic orientation

Motto: "Software, future drives and changing markets: transforming the trucking world"

Software and autonomous driving

"Is software really eating the truck", and is data the new oil? The trucking landscape is undergoing profound change as new digital competitors enter traditional markets and strategic alliances reshape the industry. From AI-driven automation to vehicle-to-everything (V2X) communication, technology is redefining the way trucks operate, connect and create value. These innovations bring both opportunities and challenges, from optimizing supply chains to ensuring cybersecurity in a hyper-connected ecosystem. Join us as we explore the impact of these advances on buyers, OEMs and suppliers and uncover how they need to adapt to thrive in this era of rapid digital evolution.

Future drives, components and infrastructure

The future of truck drives is green. Fuel cells, hydrogen combustion and batteries are the pioneers of sustainable drive technologies and promise to revolutionize the industry. These advances aim not only to reduce emissions, but also to redefine the economics of freight transportation. However, to achieve widespread adoption, significant challenges must be overcome - from infrastructure development to limiting energy storage to cost efficiency. We will look at the scalability of these technologies, the barriers to widespread adoption and the collaborative efforts required to overcome them. Discover how these solutions could reshape logistics, manufacturing and supply chains as we envision a cleaner and more efficient future for transportation.

New players, partnerships and markets

The world is changing - faster than ever before. A multipolar world order, increasing conflicts, nationalistic election outcomes, tariffs and inflation have shaken the foundations of global free trade. The interdependence of economies that was once taken for granted is now under pressure, forcing companies to rethink their strategies. At the same time, new players are entering Western markets, wanting their share of the pie and intensifying competition. Geopolitical tensions and protectionist measures make the situation even more complex and call the principles of open markets into question. Established companies must adapt to a changing landscape where resilience, innovation and agility are paramount. How can companies navigate through these turbulent times and turn uncertainty into opportunity?